About us

About Us

Welcome to AppleTreasure — where premium Apple tech meets unbeatable value.

Founded in 2025 by a young black entrepreneur in South Africa, Mr Samkelo Gqozo. AppleTreasure was born out of a simple idea: high-quality Apple products shouldn’t be out of reach. As a long-time Apple enthusiast and tech reseller, Samkelo saw a growing demand for affordable, reliable Apple devices — and an opportunity to build a business that delivers both value and trust.

What started as a small operation reselling iPhones to friends and family quickly grew into a full-fledged business focused on providing top-tier pre-owned, refurbished and new Apple products — including iPhones, iPads, MacBooks, Apple Watches, and more.

Our Mission

To make the Apple experience accessible to more people by offering expertly refurbished devices that look, feel, and perform like new — at a fraction of the cost.

Why Choose AppleTreasure?

  • Curated Quality: Each device goes through a strict testing process for performance, battery life, and cosmetic condition.

  • Affordable Luxury: Enjoy the elegance of Apple without the premium price tag.

  • Sustainability First: Buying refurbished means less e-waste and a healthier planet.

  • Customer-Centered: We're here before, during, and after your purchase to ensure you’re 100% satisfied.

At AppleTreasure, we believe tech should be empowering — not expensive. Whether you're upgrading your phone, building your Apple ecosystem, or shopping smart for someone you care about, we're here to help you find the perfect device at the right price.

About the Founder

Samkelo Gqozo is the visionary behind AppleTreasure. A proud graduate of the University of KwaZulu-Natal (UKZN), Samkelo is a passionate business enthusiast and a driven young Black South African entrepreneur with a mission to make premium Apple products more accessible and affordable across the country.

With a strong eye for innovation and a deep understanding of the tech landscape, Samkelo founded AppleTreasure to bridge the gap between quality and affordability in the Apple reseller market. His commitment to trust, transparency, and excellent service continues to drive the brand forward as a trusted name in South Africa's tech space.